As a great writer once said, “ With great power, comes great responsibility”. Well, with great brands it’s the same. As an immersion tool for newcomers or an ongoing brand bible for the team, it comes in handy to have a document that gathers all the important stuff about a brand. And we’re not talking about guidelines here. A brand is so much more than style guides and rules. We’re talking about all the inside informations that make up a brand, ensuring continuity and consistency on all communication platforms. That´s what ultimately a brand book is for. A document that inspires and has the power to convey the brand principles to everyone on the team, from a coder to a sales rep’.
For the past two weeks, we have been crafting non-stop Mimi’s brand book. It required a lot of research, fun brand voice exercises and even a little time travelling. We needed to go back to the very start of the creative process. We were feeling nostalgic about those carefree days and in need of some reconnection with that early creative energy. And it worked! We were able to refill our mojo and continue to work on what we hope will be the future Mimi brand bible.